Hey there,
A couple of posts ago, I was talking about how important it is for copywriters to have a mentor.
Even the best writer, the best salesman, will multiply their progress by working with a good mentor.
You’ll shave years off the learning curve… maybe even decades.
There’s simply no substitute for the kind of knowledge imparted when [...]

Hey,
I’m approached by starting-out copywriters pretty frequently, looking for coaching, guidance, mentorship, stuff like that.
While it’s always flattering, I always refuse.
Not for any real reason, other than the fact that I don’t have the time. I’d probably like nothing more than to take on a couple of hungry young writers who’re eager to learn and [...]

Hi there…
I sold my first salesletter for a pittance.
You wouldn’t believe me if I told you what a tiny sum it was.
And I’d like to say it was long enough ago for it to be a serious amount of dough back then, but it really wasn’t.
I wrote slower then too… so it took me 3 [...]

Hey,
Welcome to the blog.
And congrats on getting in on the ground floor. You’ll find real, hardcore secrets here. Marketing and copywriting stuff that others straight up don’t know, or wouldn’t share if they did.
Let’s start by talking about copy itself.
Regardless of your business, learning the art of selling in greater numbers, more often, is just [...]