Hey there, What do you say we talk about the weird little trick that can make our ads drink whisky, piss gasoline, and suck in orders by the gajillion? Up for that? Okay, so there you are: You’ve given birth to your new ad. It’s sitting on your desk, steaming with sheer potential… if you [...]

Hey there, First up, belated Happy New Year to you. I sincerely wish you the best year you’ve ever had. If you’re anything like me, you had a ton of different plans and ideas ready to go… all singing, all dancing stuff to make you more money in less time, with less stress than ever. [...]

Hey there, I’ve got something extra special for you today. John Carlton is just about to go live with his world famous Simple Writing System. If you don’t know who John is, he’s the go-to guy for internet marketing legends like Frank Kern and Eben Pagan – these guys have John on speed dial for marketing [...]

hey there, This post may stir up a little controversy, so I’m going to come right out and say it… Maybe, just maybe you’re not cut out to be a freelance copywriter. Sorry, I know that’s not what you want to hear… but in many cases – probably the majority, even – it’s true. The [...]

Hey there, Unlike most people, I took to the whole online marketing thing immediately. I made money the very first day I started out, using Adwords of all things (way back in the glory days – remember those?). Looking back, it was a little crazy, and I had no idea how lucky I was. I’d [...]

Hey there, Been a while since my last post, so I must apologize. The reason for my absence is in fact my subject today. You see, I’ve just returned from a meeting with John Carlton’s Mastermind Group in San Francisco. It was a fascinating, eye-opening affair, with more marketing expertise and insight flying around than [...]

Hey there, A couple of posts ago, I was talking about how important it is for copywriters to have a mentor. Even the best writer, the best salesman, will multiply their progress by working with a good mentor. You’ll shave years off the learning curve… maybe even decades. There’s simply no substitute for the kind [...]

Hey, I’m approached by starting-out copywriters pretty frequently, looking for coaching, guidance, mentorship, stuff like that. While it’s always flattering, I always refuse. Not for any real reason, other than the fact that I don’t have the time. I’d probably like nothing more than to take on a couple of hungry young writers who’re eager [...]

Hi there… I sold my first salesletter for a pittance. You wouldn’t believe me if I told you what a tiny sum it was. And I’d like to say it was long enough ago for it to be a serious amount of dough back then, but it really wasn’t. I wrote slower then too… so [...]

Hey, Welcome to the blog. And congrats on getting in on the ground floor. You’ll find real, hardcore secrets here. Marketing and copywriting stuff that others straight up don’t know, or wouldn’t share if they did. Let’s start by talking about copy itself. Regardless of your business, learning the art of selling in greater numbers, [...]